TAS Digital

Case Studies

Read how companies like yours grew with our help

50% CONTRIBUTED CONVERSIONS FROM KLAVIYO AND SMS

Nature Hedonist, an emerging UAE-based retail enterprise, recently triumphed in the prestigious Access Sharjah Challenge as the top retailer brand. With a focus on designing superior linen garments, the brand’s distinctive aesthetic captivates a diverse clientele and positions it to significantly impact the global fashion industry.

The Challenge

The founders of Nature Hedonist, overwhelmed with responsibilities, sought a team to manage their marketing strategies, ultimately partnering with TAS Digital for their expertise.

The Solution

TAS Digital played a pivotal role in establishing the initial structure and strategy for Nature Hedonist, focusing on email marketing. With a few thousand subscribers in hand, the team implemented lead generation tactics to expand both email and SMS subscriber bases. Collaborating closely with the client, they researched and refined the brand’s tone of voice and design guidelines. Subsequently, TAS Digital designed and set up essential automation processes, prepared a strategic calendar, and successfully launched the marketing campaign.

The Results

Following their collaboration with TAS Digital, Nature Hedonist experienced remarkable growth in revenue and enhancements in their email and SMS marketing strategies. The company’s revenue generated through Klaviyo soared from 10% to 35%, occasionally reaching 50%, amounting to a total of €100,000. Flows contributed 25% to the overall revenue, while campaigns made up 15%. Impressively, the brand achieved a staggering 6,000% ROI from carefully crafted SMS automations and campaigns.

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We started working with Tas Agency end of last year, in 2021 as part of digital marketing strategy for our e-commerce platform. What we appreciate the most is that Tas agency team is part of our Nature Hedonist team, and they share the passion and willingness to grow our brand not only to Gulf markets but also worldwide. Focusing on results and deliverables, they do not wait for us to take the first step, they always come up with some new ideas and researches

1.2 MILLION IN SALES IN 1 YEAR

Blackout Coffee Co. is an online premium specialty coffee roasting company known for exceptionally fresh coffee and for supporting traditional American values, military, first-responders, and hard-working people all across the country.

In 2022, Blackout Coffee’s revenue reached 2.3 million, marking a 65% increase from the previous year, with TAS Digital playing a significant role in achieving this growth. By assisting Blackout Coffee with Meta Ads, Google Ads, Email, and SMS marketing, TAS Digital contributed substantially to the company’s success. In 2023, the brand is projected to generate 200% more revenue, bolstered by the ongoing support of TAS Digital.

 

The Challenge

When John, the founder, approached us, he sought an agency capable of managing all marketing strategies and delivering improved results. He desired a comprehensive solution that would analyze, write, design, and plan ahead to consistently produce positive outcomes.

Although the brand was experiencing satisfactory results with Klaviyo, it lacked a clear campaign plan and structure. The account had no established flows, and the designs were not optimized according to the brand guidelines. This was primarily due to the founder’s limited time to address these aspects.

 

The Solution

Assuming responsibility for the entire account, TAS Digital built email and SMS flows from scratch, completely redesigned campaigns and flows, and crafted copywriting that accurately reflected the brand’s tone. Moreover, TAS Digital managed the analysis, planning, and execution of monthly campaigns for the entire year, increasing the frequency from six to 14 campaigns per month across both email and SMS channels.

The Results

In less than six months of implementing our strategies for Technigadgets, the email automations generated an extra $125,515 in revenue and managed to recover 32% of all abandoned carts.

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We made the switch to Tas Digital, and within two months we were already seeing a higher ROI across the board. Talal and his team are professional, trustworthy, can provide advice, and deliver results; they’re absolutely worth it.

John Santos

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Blackout Coffee

67,000 USD IN LESS THAN 2 MONTHS

Quality Garden Supplies Ltd is a family run business, which offers the finest garden and landscape supplies to the public and trade, with fast nationwide delivery in quantities from a few small items to full artic loads of product.

They supply a huge number of trade customers throughout the UK as well as offering our products online direct to gardeners and end users. As the company name suggests, quality is their main focus, striving to offer quality products alongside a quality service at the best possible prices.

 

The Challenge

QGS reached out to TAS Digital to find an agency that could kickstart their email marketing journey. With over 100,000 profiles, they were looking for a professional team capable of managing and executing a substantial volume of campaigns. In addition to this, they required integration of Klaviyo with Ecwid and the setup of all necessary automations to foster optimal growth.

The Solution

Within a week, the TAS Digital team devised a strategy to warm up the profiles by sending various types of emails and gradually increasing the segments to reach an effective warm-up phase. Following this, we began planning up to 12 campaigns per month, employing diverse approaches to analyze and maximize conversion rates.

We consistently expanded the segments and incrementally introduced offers and varied approaches within the months to ensure optimal engagement and results.

 

The Results

In 2.5 months, we have achieved a total of 67,108 USD. We are also working in integrating Klaviyo with Ecwid developers to design the lead generation and automation strategy.

Note: Ecwid is not integrated yet, this is data from Feb/28/23 to April/12/23

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