OrangeMud
Orange Mud specializes in innovative hydration packs and gear designed for runners, cyclists, and outdoor enthusiasts. Orange Mud offers a range of vests, packs, and accessories that ensure comfort and convenience during intense activities. Their commitment to quality and customer satisfaction drives the continuous development of gear that supports adventure and active lifestyles.
20%
improvement in sales
3x
Average ROAS
330%
Increase in Conversion rate
Helped them move away from selling just one towel to multiple types of hydration wraps. Being in the seasonal industry it has been difficult to sell running hydration packs in winters so we tweaked offering bicycle hydration packs. We identified new audience segments and helped them sell different running and cycling accessories. Also, found that advantage plus campaigns worked well for this client unlike other industries.
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