Blackout Coffee Co.

TAS helped them grow 3 folds Y-o-Y. They started working with us in 2022 when they were on $1.2M per year. And now we are about to close 2024 with total turnover of $15M plus. With a mix of paid strategies on Meta, Twitter, Snapchat, Google & Rumble they spend more than $500K online every month. 

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The challenge is to find high quality leads and customers, as the AOV is $3.5K. We helped them test different brands & products with a mix of custom & lookalike audiences to find winners. They saw a M-o-M increase in eCommerce sales at a rate of 10%. Also lead generation campaigns helped them get ROAS of 10x.

Helped them move away from selling just one towel to multiple types of hydration wraps. Being in the seasonal industry it has been difficult to sell running hydration packs in winters so we tweaked offering bicycle hydration packs. We identified new audience segments and helped them sell different running and cycling accessories. Also, found that advantage plus campaigns worked well for this client unlike other industries.

They had never done any form of advertising before. We helped them set-up Meta advertising and within the first 45 days of starting they were stocked out for one of the boards which cost $1.3K. Our team helped them explore markets around the world and moving out of the EU, now the USA is their biggest market. They were stocked out a second time at the end of 3rd month. We also helped them launch a cheaper backgammon board which is the best seller now.

Their previous team was only running traffic campaigns & used to do just one sales campaign every month. They were averaging 2x ROAS. We helped them increase their ROAS on Meta to 3x and also introduced new platforms Snapchat & Tiktok as part of their growth strategy as their market is only Saudi Arabia. They are averaging 3.5-4x ROAS on monthly basis. 

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TAS helped them increase their ROAS from 2.5x to 4x in 1 month. We helped them consolidate their Meta campaigns. As the mattresses were high value products so we bifurcated and helped them increase mattress sales. Other supplementary products like pillows & mattress toppers sales also increased by 25% M-o-M. 

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It is a seasonal market. We helped the client increase average ROAS from 15x to 18x in 3 months. As the margins are very small, high ROAS is needed. With a lot of cost caps & bid caps campaigns we helped the client increase sales in summers. We had to test a lot of products to find winners. Widely bought products like soil & turf helped us gain 22x ROAS. 

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